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303Endurance Podcast

Jan 23, 2021

We've all been on our indoor trainers (at least those of us in the northern hemisphere).  This week's interview is with Jim Rutberg who recently co-authored "Ride Inside: The Essential Guide to Get the Most Out of Indoor Cycling".   Jim is known for co-authoring the “Time Crunched Triathlete” with Chris Carmichael and many, many more books on cycling, running and triathlon.

Show Sponsor: VENGA

This week's sponsor is Venga CBD. Venga CBD is designed specifically to help athletes perform their best.

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In Today's Show

  • Feature interview with Jim Rutberg
  • Endurance News - Endurance Exchange, 2021 Olympics about to be cancelled,
  • What New in the 303 - Paratriathlete Hailey Danz Shares Her Coming Out Story
  • Video of the Week - New "It Could Be Me" video
  • Forgot to mention last week - Tez and recycling


Interview Sponsor: UCAN

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You put in the training, so don't let nutrition limit your performance.  Use UCAN in your training and racing to fuel the healthy way, finish stronger and recover more quickly!  Use the code 303UCAN for 20% off at or


Interview with

Jim Rutberg is the owner of Rutberg Communications and has been an athlete, coach, content creator, and communications specialist in the outdoor sports, endurance coaching, and cycling event industries for more than 20 years. He has helped promote national and international event brands, and written and ghostwritten thousands of web and magazine articles. Along the way, he has co-authored nine books on training and sports nutrition for cycling, triathlon, and ultrarunning, including The Time-Crunched Cyclist and Time-Crunched Triathlete with Chris Carmichael, Training Essentials for Ultrarunning with Jason Koop, and most recently, Ride Inside with Joe Friel. The core motivation behind Jim’s work is to help events, brands, and coaches inspire people to improve fitness, lead healthy lifestyles, and perform at their best. He can be reached at or @jrutberg on Twitter.

Use coupon code 'rideinside' on the Velopress website for 15% off the purchase of the book. The link is:


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Endurance News:

Endurance Exchange

Hosted by USA Triathlon, Endurance Exchange is the nation’s largest endurance sports conference. It is designed to grow, inspire and support the endurance sports industry and provide a forum where everyone within the multisport community can learn; share best practices, trends and innovations; network; and celebrate. It comprises three former USA Triathlon-hosted industry events: the USA Triathlon Race Director Summit, the Art and Science of Triathlon International Coaching Symposium and the Medical Multisport Conference.


Day 1 experience:

  • General Session: State of the Sport with USA Triathlon CEO Rocky Harris
  • Growing Triathlon Through Professionals: Updates from the Professional Triathletes Organisation with Sam Renouf
  • Latest Endurance Sports Industry Trends: Gary Roethenbaugh, MultiSport Research
  • Using Data to Inform Training Plans: The Fundamentals
  • Chris Nikic, You Are an IRONMAN!
  • Returning to Racing with The IRONMAN Group CEO Andrew Messick
  • Triathlon’s Big Four Like You’ve Never Seen Them Before - Join Dave Scott, Scott Molina, Mark Allen, and Scott Tinley
  • The Road to Tokyo 2021: Preparation, Progress, Qualification, & Key Strategies
  •  Why Having A Coach is Critical to Performance


Japan looking for a way out of Olympics because of COVID

Tokyo’s Olympics dream likely will have to wait.  The Japanese government has privately concluded that the Tokyo Olympics — originally slated for last summer — will have to be cancelled because of COVID-19, according to a report from The Times of London.  The report states Japan will now switch its focus to securing he Olympics for the next available year, 2032.  Japan has spent $25 billion on preparations for the competition, though polls have shown 80 percent of Japanese people are against it going on as planned, according to the report.  Despite public posturing from both the International Olympic Committee and the Japanese government saying the games can happen, a winter wave of coronavirus cases in Japan has made that goal far more difficult, according to The Times.

Ironman Indiana

This year, IRONMAN Indiana will reward those who choose not to wait. It will welcome those who live by the phrase “now’s the time” instead of “next time”. And most of all, it will give athletes the first and only opportunity to take on 140.6 miles in the longest standing host city of Muncie, Indiana. General Registration opens for IRONMAN Indiana and IRONMAN 70.3 Muncie on January 25th at 12pm ET/11am CT.  We look forward to seeing you in Muncie on October 2, 2021!


What's New in the 303:

A Weight Lifted: Paratriathlete Hailey Danz Shares Her Coming Out Story

In November, 2020, I did one of the most terrifying things I’ve ever done. In this social media post, I came out as gay.  I think I’ve known I was gay since college, but I fought it for a long time. I already fell into one minority group having lost my leg to cancer, and I guess I didn’t want there to be one more thing to make me different. Even as I began to accept this piece of my identity, I was ambivalent toward the idea of coming out publicly. On the one hand, it felt like something I shouldn’t be obligated to do. While my sexuality is a part of me, it’s certainly not the most significant part. I didn’t want to make a big deal about being gay because in the grand scheme of who I am, it’s not a big deal.

(It’s my hope that one day people won’t feel like they have to “come out” as we know it, because acceptance of differences in sexuality is the norm. And for the record, I think we’re close to this being the case.)  But the reality is, we’re not there yet. And in our current world, if you’re a gay professional athlete who’s not publicly out, you’re hiding something.

And let me tell you, hiding a part of yourself is exhausting. The weight of that burden is not unlike the weight of a chronically high training load. When you carry it around long enough, fatigue becomes your baseline, and you stop noticing how much effort you’re using just to stay afloat.


Triny Willerton and IT COULD BE ME and The Story Behind the New Video

Triny was astounding and led to a movement she created called “It Could Be Me.” She crusades to do everything possible to help makes roads safer for cyclists and vulnerable road users. She played an instrumental role in pushing for legislation in 2019 that greatly increased the penalties for drivers who injure or kill vulnerable road users.

Whats impressive is her tenaciousness and energy for building a community of people who share her passion for making sure the roads are as safe as possible. She has over a 100 ambassadors spreading the cause across North America, Europe and Australia.

In her quest she discovered that part of the problem, or maybe challenge is that motorists don’t see cyclists as everyday people. They “see” them as annoyances, or a nuisance or as “those people in spandex”, almost like they aren’t human.

She decided to embark on a campaign to make sure cyclists are seen as humans and like anyone else. That they are parents, sons, daughters, co-workers, teachers, doctors, friends–just like the motorist–who needs to be respectful and mindful of them and treat them like any other human.

Triny asked people to send videos of themselves talking about who they are and why they love to ride or walk and how they are parents or whatever to remind everyone to be careful and mindful of their own safety. There are now a few thousand videos and even Governor Polis made one for the It Could Be Me Facebook page. She has gotten attention from people all over the world and continues to grow her platform.

She recently released a video to hone in on the mission, even starring Bicycle Colorado’s Executive Director Pete Piccolo!


Triny offers these bullets as to her who, what, why, when and how:

*It could be me was founded in 2019 by Triny Willerton after being hit by a careless driver and was almost killed.

*Some drivers have stopped seeing cyclists as human.

*It could be me is on a mission to change the current narrative and re-humanize cyclists and all vulnerable users of the road.

* The video was filmed in the summer of 2020 in Boulder, CO, following all COVID19 guidelines.

*We need to look out for each other more than ever. We can, and we will make roads safer together.


Video of the Week:

#itcouldbeme one road


Upcoming Interviews:

Chaz Davis @blackkidrunning has since traveled across the country to compete, holding three American records and, most recently, was named the 2018 United States Association of Blind Athletes (USABA) Men’s Marathon Champion. Chaz looks forward to this new chapter in his life with his dog Tricia as he pursues his Master’s degree in social work to help people with disabilities. He was recently featured on the Disney+ series IT'S A DOGS LIFE.



Thanks again for listening in this week.  Please be sure to follow us @303endurance and of course go to iTunes and give us a rating and a comment.  We'd really appreciate it!

Happy New Year!  Stay tuned, train informed, and enjoy the endurance journey!