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303Endurance Podcast

Jul 23, 2022

Welcome to Episode #345 of the 303 Endurance Podcast. You are listening to your weekly connection to coaches, experts, and pro athletes to help you reach your endurance goals. We're your hosts coach Rich Soares and 303 Chief Bill Plock. Thanks for joining us for another week of endurance interviews and discussion.

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In Today's Show
• Discussion - Ask Me Anything with Mark Allen
• Endurance News
○ 2021 IRONMAN World Championship Airs on NBC and Peacock July 23, 3:00 P.M. ET
○ PTO Canadian Open in Edmonton, 23-24 July
○ VeloViewer Strava on Steroids
• What's new in the 303
○ Boulder 70.3 is coming August 6th
○ Cycle to the Summit August 13th
○ Harvest Moon Sept 10th
• Video of the Week
○ TO wins Boulder Peak in 2011

Feature Discussion: What would you ask Mark Allen?

If you had the opportunity to ask Mark Allen any single question, what would that question be?

There is a virtual event next Thursday with Mark Allen. Bring your questions and settle in to hear stories and pearls of triathlon wisdom from ESPN's "Greatest Endurance Athlete of All Time. TriDot pushed out the event to all TriDot coaches and ambassadors, but it's open to the public.

I have shared the information with all of my athletes and now I'm trying to get the word out to my friends. The event is titled Ask Me Anything and is scheduled for this next Thursday, July 28th at 7pm MT.

The discussion I want to have here and now what do I ask Mark Allen?

How does "Fit Body/Fit Soul" and "The 9 Keys to a Happier, Healthier You" show up in your coaching?

Ask Me Anything with Mark Allen - What Questions Would You Ask?
Join us for an hour with the legendary Mark Allen!

Bring your questions and settle in to hear stories and pearls of triathlon wisdom from ESPN's "Greatest Endurance Athlete of All Time."

Mark Allen, named "The Greatest Endurance Athlete of All Time" by ESPN, has won the IRONMAN® World Championships 6 times, the Nice International Triathlon 10 times, and the first recognized Olympic Distance Triathlon World Championship. He went undefeated in 21 straight races for an incredible two-year winning streak. He has been inducted into the Hall of Fame for IRONMAN, USA Triathlon, and the International Triathlon Union. Allen has coached for 28 years and is now a coach on the TriDot platform.

Thursday, July 28th from 8-9pm CT
This virtual event is free to attend and you may share it with others.

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Endurance News:

2021 IRONMAN World Championship Airs on NBC and Peacock July 23, 3:00 P.M. ET
A documentary special highlighting the 2021 Intermountain Healthcare IRONMAN® World Championship presented by Utah Sports Commission will premiere on Saturday, July 23 at 3:00 p.m. ET on NBC, Peacock, NBC Sports App and The IRONMAN World Championship special will chronicle triathlon’s pinnacle event, which for the first time in its history took place outside Hawai`i, on May 7, 2022, in St. George, Utah.

The documentary special will chronicle what has become the most iconic single-day endurance event in the world along with the stories of both professional and inspiring age-group athletes competing in the prestigious triathlon. The documentary special will also be made available globally on the IRONMAN YouTube channel at following its airing on NBC.

Among the features for the 2021 Intermountain Healthcare IRONMAN World Championship presented by Utah Sports Commission special are:
• Two young Norwegians at the top of the sport, Olympic Gold Medalist Kristian Blummenfelt and reigning IRONMAN® 70.3® World Champion Gustav Iden, who look to go head-to-head for World Championship supremacy.
• Two top Americans, rising star and Utah resident Skye Moench and the seasoned pro Heather Jackson look to stamp their names in the history books on American soil.
• After a stretch of unfamiliar form, Daniela Ryf looks to return to glory and chase down her fifth IRONMAN World Championship title.
• Australian Renee Kiley who was a pack a day smoker and did not exercise, shares how she turned her life around to first become an elite amateur triathlete and eventually making it to the professional field and professional start line of the IRONMAN World Championship.
• Jonathan Courchene, of the Sagkeeng First Nations community in Manitoba, Canada, is a certified school clinician in many of the First Nations schools in his province who races to spread awareness on suicide among indigenous people, and to inspire his students and community, helping them realize the IRONMAN athlete inside of them all.

Here’s What You Need to Know About the Inaugural Tour de France Femmes
The Tour de France Femmes avec Zwift begins on July 24 and runs for eight days across northeast France. The race features 144 women from 24 teams, and it covers 640 total miles of racing. There are four flat stages, two hilly ones, and two mountain stages, with one finishing up the legendary La Super Planche des Belles Filles climb in the Vosges mountains.

Read also: A brief history of the ‘women’s Tour de France’

Race organizer, sponsors, and media partners have promised that this will not be the first and last Tour de France Femmes. Presenting sponsor Zwift has pledged to back the race for at least four years, and fitness app Strava is in for three. NBC Sports signed a two-year deal to broadcast the race in the U.S. The long-term financial backing will hopefully help the Tour de France Femmes avoid the financial struggles that doomed previous attempts to build a viable women’s Tour.


PTO Canadian Open in Edmonton, 23-24 July - PTO+ will launch as a free, registration-only service
PTO Canadian Open ‘Countdown To Canada’ show available globally

Men's Rankings - PTO statistics, results and rankings (
Women's Rankings
PTO statistics, results and rankings (

London: The Professional Triathletes Organisation (PTO) has entered a multi-year partnership with Endeavor Streaming to launch a brand-new OTT offering that will form the cornerstone of an ambitious strategic digital venture between the companies.

The service, PTO+, will launch as a free, registration-only service to maximise audience engagement worldwide for the PTO’s flagship events this summer, starting with the inaugural PTO Canadian Open in Edmonton, 23-24 July 2022, the new PTO Tour’s first event.

“This is another important milestone for the PTO as we promote our PTO Tour events and athlete storytelling to sports fans around the world,” explained Tim Godfrey, Chief Marketing Officer at the PTO, a new sports body, co-owned by the athletes, seeking to grow the sport and take it to the next level. “The PTO will leverage Endeavor Streaming’s end-to-end D2C capabilities with branded front-end device applications, video streaming capabilities and subscriber management tooling to deliver a dedicated triathlon content destination, so the fans can follow all the action.”

Outside of Europe and the Indian Subcontinent, where Warner Bros. Discovery have the exclusive live rights, PTO+ will live stream PTO Tour events and shoulder content, including:

The $1 million PTO Canadian Open (July 23-24)
The second edition of $1.5 million Ryder Cup-style Collins Cup (August 20)
The $1 million PTO US Open (September 17-18)
Countdown preview shows, highlights packages and live media events
Documentaries amplifying the PTO professionals and their stories

“We are pleased to partner with PTO who have a keen eye for delivering impactful content, and who are in an exciting phase of their digital evolution,” said Pete Bellamy, SVP Global Head of Sports and International M&E at Endeavor Streaming.

“PTO+ represents a new and dedicated home for viewing triathlons, including original content catered to fans around the globe. We’re excited to see Endeavor Streaming support and embrace PTO’s ambition to connect with fans and deliver their live events this summer and beyond.”

The Countdown To Canada preview show for the PTO Canadian Open will be available for fans to watch on PTO+, featuring Canadian hopefuls Paula Findlay and Lionel Sanders, who will both look to ink their triathlon legacies by winning the first-ever PTO Open event in their home market. Part 1 of the show is available here.

With Endeavor Streaming’s performance analytics insight tooling, PTO can take advantage of consumer insight metrics to maximise audience growth opportunities and build a marketplace strategy.

From launch, users will be able to access the PTO’s original content series, including “Unbreakable” which tells the story of Professional Triathletes’ preparation ahead of the PTO 2020 Championships, and “Beyond Human” which gives fans insight to the biggest stars in triathlon as they geared up to the inaugural Collins Cup. The on-demand catalogue will continue to grow with further original content, race highlights, live event replays, press conferences and more.

Registration for the platform is free to anyone around the globe via PTO+ and is available on Web and iOS/Android mobile and tablet devices. The service is launching with the PTO original content library with plans to expand further, making PTO+ a true destination and experience for fans.

The app can be downloaded now for iOS or Android and can also be viewed directly in the browser at

What's New in the 303:
Cycle to the Summit
On behalf of The Colorado Springs Sports Corp, we will be hosting a cycling hill climb in Colorado Springs, CO that you previously participated in. The Pikes Peak Cycling Hill Climb, which has been rebranded this year to The Broadmoor Cycle to the Summit will be taking place on August 13, 2022. We are formally inviting you to join us and participate in this year’s race! There are competitive, gran fondo, and e-bike categories that make the race exciting and for all ages and skill levels. Click here to register or find more information here.

Upcoming Multisport Events in Colorado (
Upcoming Classic Runs in Colorado (

Upcoming Guests:

Mark Allen. 6x IRONMAN World Champion, joining us to talk about the TriDot partnership and the new Mark Allen Edition training resources that people can sign up for.

Tim Hola is joining us to talk about the Norseman Xtreme Triathlon when he gets back in August.

Thanks again for listening in this week. Please be sure to follow us @303endurance and of course go to iTunes and give us a rating and a comment. We'd really appreciate it!
Stay tuned, train informed, and enjoy the endurance journey!