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303Endurance Podcast

May 1, 2021

This week we have the Founder of This App Saves Lives TASL, Ryan Frankel.  I installed the TASL (This App Saves Lives) more than a month ago.  it and have been racking up points that for the time I'm driving and not distracted by using my phone.  I love the concept.  When I ride, the thing I worry about most are distracted drivers.  


Show Sponsor: VENGA

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Our friends at Venga CBD have an all-new product to help athletes with their sleep because they know how important it is for athletes. And like all things Venga, they went over the top for athletes - they went into the lab and created a triple threat to help you get better sleep tonight.  They call it Venga Super Sleep because man, this packs a punch.  Get this - It’s got Melatonin, CBD AND….an all-new cannabinoid CBN that’s been shown to promote sleep.  You get all three in Venga Super Sleep and it’s available now. I think they sold out in the first couple of days but are sure to have more soon.

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Go to to get all the details and don’t forget that our listeners get a X discount with coupon code X (only valid on full-priced items, not bundles).

Just go to to order yours today. First-time order is 30% off with code (303PODCAST).  We've also added 50% off your first month's subscription with code (303SUBSCRIPTION).

In Today's Show

  • Feature interview - Ryan Frankel
  • Endurance News - IRONMAN 70.3 NA Championship St. George, Daniela Ryf 
  • What New in the 303 - Lookout Mountain, Historical Climb for Over 100 years
  • Bill and Rich's Excellent Adventure - Trip to Chatty; Ragnar
  • Video of the Week - Skye Moench Prep for St George

Interview Sponsor: UCAN ***SKIP 4/30***

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I got a chance to try the UCAN EDGE product this week on my 50 mile ride.  I had two 1.87 oz packets with me.  Each has 15g of SuperStarch Energy and 0g sugar.  They are not a gel consistency, which is awesome!  Is much more like a liquid.  I gave it a shake, tore off the top and just rolled it up.  It wasn't sticky like gels.  The flavor is like the tropical orange flavor of the Energy SuperStarch powder.  I may not have to take my extra test tubes of UCAN SuperStarch.

1.) UCAN launched a Vanilla flavor of the really popular plant-based Energy + Protein. Fans have been raving about how good the existing Chocolate flavor and the Vanilla flavor promises to be just as good!

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Interview with Ryan Frankel

Our guest this week is Ryan Frankel.  Ryan is a serial entrepreneur currently working on a new venture near and dear to his heart. Previously founded the online nutrition coaching platform, EduPlated. Former CEO and Co-Founder of VerbalizeIt, a language translation services company featured on Shark Tank and which was acquired in 2016. Ryan is an independent consultant, author of "The Making of an Entrepreneur: Lessons from a Winding Journey Towards Entrepreneurship". He's a 2012 MBA graduate of The Wharton School of the University of Pennsylvania. 2012 alumnus of the Techstars business accelerator in Boulder, Colorado. Inc Magazine as a Top 35 Under 35 Entrepreneur.

Let's talk about This App Saves Lives with Ryan Frankel.

Pete Picolo Bicycle Colorado

Triny Willerton


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Endurance News:


The 2021 Intermountain Healthcare IRONMAN 70.3 North American Championship St. George will offer 250 qualifying slots and 50 Women For Tri slots to the 2021 IRONMAN 70.3 World Championship in St. George.

This is exciting to see an IRONMAN race go down with so many pros competing.


Outpouring of Support for Daniela Ryf as the World Champ Opens Up About Her Sexuality

Ryf’s long-time coach Brett Sutton also commended her for her courage in doing the interview and confirmed they had split ways—but that there was “no behind-the-scenes gossip” and that the interview had no influence on the coaching decision. It was simply time for a new path for each.

Sutton, the legendary and controversial coach, worked with Ryf for eight years and ushered her from a long ITU career to her nine world titles across the Ironman and 70.3 distance, establishing her as one of the greatest triathletes of all time. “It’s been a great journey,” he said. “I’m proud to have been able to be a part.”

However, the COVID pandemic caused frustration “but also enlightenment” for an athlete who loves racing, he said, and gave her a chance to evaluate her achievements and step outside of the triathlon bubble. She also noted in both the Swiss interview and to Triathlete that she had returned to school to finish her degree in the last year. Sutton said that decision gave her an opportunity to think about her future too.


The 10 Most Common First-Time Triathlete Mistakes

Triathlon, for better or worse, has a lot of moving parts. It isn’t nearly as simple as a regular running event, and combining swim-bike-run into a single day makes things exponentially more complicated. For some triathletes, their first race can feel like a minefield with pitfalls at every turn, but if you can steer clear of a few common mistakes, you’ll have more fun. With that in mind, here are 10 common first-time triathlete mistakes and how you can easily avoid them on race day:

#1: Not being familiar with swimming in open water

For all kinds of very appropriate reasons, most of our swim training occurs in a pool. But for your triathlon, most of us will swim in an open-water environment—such as a lake. While you may think that these two things would be pretty similar, it turns out they are not, and that mistake is a common one among new triathletes. First, pool water is (hopefully) crystal clear and allows you to see the bottom, which you can easily reach. Most lakes, and most non-pool triathlon swim venues in general, are murky enough so you can’t see your hand in front of your face, let alone the bottom.

Solution: A lot of triathletes find this lack of visibility to be disconcerting, so getting any kind of experience with a non-pool swim environment before race day can help you get used to the feel of open-water swimming. If you can’t find an open-water swim option before your race, you can practice swimming in your pool with your eyes closed at short intervals (or squint or use a pair of badly-scratched goggles) during the weeks leading up to race day. It’s not exactly the same, but it’s better than nothing!

#2: Not practicing running after biking

#3: Forgetting gear / having too much gear in the transition area

#4: Can’t find your bike / racking spot during transition

#5: Going off-course on the swim

#6: Getting the “what” of fueling wrong

#7: Getting the “how much” of fueling and hydrating wrong

#8: Getting the “when” of fueling and hydrating wrong

#9: Not knowing the rules

#10: Nothing new on race day!


What's New in the 303:

Lookout Mountain, Historical Climb for Over 100 years

Since the popular cycling ap Strava became a thing, Lookout Mountain in Golden has been climbed by approximately 25,000 cyclists 248,000 times—which is a tiny fraction of the actual times it has been scaled since it was completed in 1914.

In 1908 the letter “M” representing the School of Mines was painted on Lookout Mountain, about 4,000 years after native Americans left numerous campsites in the area and six years before the Lariat Loop Trail road was completed. In 1911 William “Cement Bill” Williams had a vision to build a scenic road to attract tourist to Golden and with many investors including Adolph Coors and Charles Boettcher (as in Boettcher mansion at the top) it was finished in 1914. In 1915 the American Automobile Associated named it the top scenic road in America. Before the road existed tourists could take a funicular to the top and visit a real estate office selling parcels of land. That office is located where TV towers now reside. (You can still see the scar of the funicular and if you look across the valley, there was another funicular that ascended South Table Mountain to serve a casino and dance hall on top of Castle Rock before the KKK took it over in the 1920’s.)

If you know where to look you can still find remnants of a watering station to help cool cars climbing the mountain in the early years. In 1917 Buffalo Bill was buried at the top and is now a popular place to rest after the 4.6 mile climb from the pillars at the base of the mountain. The classic timed route (and race) begins at the Pillars and finishes just before the turn to the grave.

Ride Basics:

Distance: Up and down–9.2 miles

Elevation gain: 1,219 ft (to the Buffalo Bill turnoff)

Difficultly: Medium to hard

Average Grade: 5.3%

Fastest known Times, Men: 15:51, Women: 19:30

Map Strava

Video: Youtube


Bill & Rich's Excellent [Endurance] Adventure


Video of the Week:

Last hard run before St George 70.3 + race thoughts

  • 3 hour drive to the race
  • Coming of win in TX
  • Trains on the course
  • Respect to Daniela Ryf, but she can be beat


Upcoming Interviews:

Coming Soon:  Author of "The Athlete Inside" Sue Reynolds and Coach Bobby McGee who has played an integral role in the development of top athletes with USA Triathlon, as well as several olympians and top-ranked ITU stars. He is the author of “Run Transformation,” The World’s Best Run Training Course.

Looking to chat with Ben Hoffman after St George. 


Thanks again for listening in this week.  Please be sure to follow us @303endurance and of course go to iTunes and give us a rating and a comment.  We'd really appreciate it!

Stay tuned, train informed, and enjoy the endurance journey!